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As Café Bustelo sales continued to rise, J.M. Smucker executives recognized the need to adapt to changing consumer preferences. With the growing popularity of on-the-go iced coffee options, especially among millennials and Gen Z, Café Bustelo couldn’t afford to stay…

Welcome to the New Era of Restaurant-Inspired Grocery Products! As the world navigated the challenges of the pandemic, restaurants found innovative ways to stay afloat. One such trend was transforming their signature dishes into retail products for consumers to enjoy…