Kellanova has partnered with the U.S. Soccer Federation (USSF) to become the Official Snack of U.S. Soccer, as revealed in details shared with Marketing Dive. This marks Kellanova North America’s inaugural sports partnership encompassing its entire snack portfolio, including Pringles,…
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sports
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Introducing Plezi Hydration: Michelle Obama’s New Sports Drink Former first lady Michelle Obama’s Plezi Nutrition has just launched Plezi Hydration, a sports drink positioned as a healthier alternative to other products on the market. With half the sugar and sodium…
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Dive Brief: Beverage bottler Refresco has filed a lawsuit against Congo Brands, the owner of Prime, for allegedly backing out of an agreement to produce the hydration drink. Refresco is seeking $67.7 million from Congo Brands, according to a filing…