Mountain Dew and Trolli Collaboration Mountain Dew and Trolli have joined forces to create a unique collaboration that combines the taste of both brands. The collaboration includes two limited-edition products: Trolli x Mountain Dew Sour Brite Crawlers gummy candy and…
soda
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Coca-Cola and Pepsi have long been staples in many restaurant beverage programs, often associated with fast food. However, with the rise of social media and increased consumer demand for premium drinks, major soda companies are rethinking their beverage lineups. One…
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Key Highlights: The Trump administration has granted requests from six more states to restrict the purchase of sugary snacks and beverages using food assistance benefits, aiming to end the “subsidization of popular types of junk food.” With twelve states now…
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Key Highlights: Starry, a lemon-lime soda brand owned by PepsiCo, is offering its product for free when temperatures reach 100 degrees this summer to position itself as a refreshing choice for consumers. The campaign, known as “100 Degrees, 100% Off,”…
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Summary: PepsiCo is introducing prebiotic versions of its classic soda to attract more consumers to the Pepsi brand. The new sodas, available in traditional Cola and Cherry Vanilla flavors, will be released online this fall and in stores by early…
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The co-founder of Olipop, Ben Goodwin, established the brand in 2018 with a mission to revolutionize the $97 billion soda industry by offering a healthier alternative. As beverage giants like Coca-Cola and PepsiCo expand their presence in the better-for-you category,…
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Key Points: Jones Soda has sold its cannabis beverage business, including the Mary Jones brand, to MJ Reg Disrupters for $3 million. The sale is part of Jones’ strategy to streamline operations and focus on its core soda offerings, functional…
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PepsiCo has officially entered the prebiotic soda market with the completion of its $1.95 billion acquisition of Poppi, a brand that has contributed to the growth of the functional beverage category. The functional beverage market is projected to reach $62…
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Welcome to our weekly beverage column, The Sip, where we bring you the latest news and trends in the ever-evolving world of drinks. From new product launches to industry shake-ups, we’ve got you covered with all the refreshing updates. BodyArmor…
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Key Points: Republican-led states are proposing bans on using government food assistance benefits to purchase candy and soda, sparking backlash from industry giants who argue that it won’t improve health outcomes and would be challenging for grocers to implement. Arkansas,…