Key Points: Ben & Jerry’s CEO David Stever was fired by Unilever for supporting the brand’s social mission. Ben & Jerry’s alleges that Unilever has been trying to silence the brand’s social mission. Unilever planned to remove and replace Stever…
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social
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2024 is poised to be the year of the influencer. Following the upheaval caused by the pandemic, many food and beverage companies swiftly transformed into e-commerce brands overnight. Influencers have emerged as the dominant force in marketing, leveraging their continuous…