Matcha Madness: The Rise and Fall of Japan’s Green Tea Craze Matcha, the powdered green tea that has taken social media by storm, is facing unprecedented supply shortages as demand skyrockets. Online scalpers are now capitalizing on the craze, selling…
Tag:
social
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Key Points: Ben & Jerry’s CEO David Stever was fired by Unilever for supporting the brand’s social mission. Ben & Jerry’s alleges that Unilever has been trying to silence the brand’s social mission. Unilever planned to remove and replace Stever…
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2024 is poised to be the year of the influencer. Following the upheaval caused by the pandemic, many food and beverage companies swiftly transformed into e-commerce brands overnight. Influencers have emerged as the dominant force in marketing, leveraging their continuous…