Pepsi Launches Summer Marketing Campaign to Rival Coke’s “Share a Coke” Campaign As revealed by Marketing Dive, Pepsi is gearing up for a summer marketing initiative inspired by the popular “Share a Coke” campaign by its chief competitor, Coca-Cola. However,…
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Key Points: Coca-Cola is relaunching its iconic “Share a Coke” campaign with a focus on engaging Gen Z consumers through shareability, customization, and digital experiences. The campaign, created by WPP Open X, includes personalized Coke bottles and cans, a QR…
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Food experts are predicting that by 2025, snacks, beverages, and main dishes will showcase bold umami and spicy flavors. The demand for Asian-inspired and maximalist flavors is on the rise, along with a resurgence of nostalgic tastes like peanut butter…
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Danone Offers to Acquire Lifeway Foods Danone, a major player in the dairy industry, has made a cash offer of $25 per share to acquire the remaining stock of kefir products maker Lifeway Foods that it does not already own.…