In today’s food and beverage landscape, health and wellness claims have moved beyond a niche market to become a fundamental aspect of innovation. Consumers are increasingly seeking products that offer more than just sustenance. The influence of health-focused social media…
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shaping
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The Coca-Cola booth at the 2024 National Restaurant Association Show offered a plethora of flavor options, ranging from Powerade Sours to Spiced Coca-Cola to Gold Peak Zero Sugar Iced Tea. The colorful and fruity drinks catered to Gen Z consumers…