Pepsi Launches Summer Marketing Campaign to Rival Coke’s “Share a Coke” Campaign As revealed by Marketing Dive, Pepsi is gearing up for a summer marketing initiative inspired by the popular “Share a Coke” campaign by its chief competitor, Coca-Cola. However,…
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New Developments: Celsius Holdings has announced the acquisition of Alani Nu, a rival in the energy drink market, for a total of $1.8 billion in cash and stock. This marks the largest deal for Celsius since its inception in 2004.…