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Energy drinks are projected to have another successful year in c-stores, following strong sales last year. Changes in caffeine levels and the introduction of alternative beverages within the channel are expected to impact the market. C-store energy drink dollar sales…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…

Life Cereal Revives Iconic Mikey Character in New Campaign Life cereal is bringing back the beloved Mikey character from the 70s in a new marketing campaign that aims to capture the nostalgia of past commercials while introducing a fresh twist.…