Brown-Forman has officially ended merger discussions with French spirits giant Pernod Ricard, citing an inability to reach mutually agreeable terms. The Kentucky-based whiskey maker had been in talks last month to potentially merge with Pernod, known for brands like Absolut…
Tag:
Ricard
-
-
Key Highlights: Pernod Ricard, a leading alcohol company, has established a new business unit focusing on its whiskey operations in the U.S. Richard Black, with over 23 years of experience in Pernod Ricard’s whiskey and cognac operations, has been appointed…