Dive Brief: SkinnyPop, a Hershey Company brand, has launched a new celebrity-driven rebrand in an effort to expand its presence in the ready-to-eat popcorn market. The campaign, titled “Popular for a Reason,” features Jennifer Aniston and introduces new packaging and…
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Exciting Changes in Keurig Dr Pepper’s Executive Team Keurig Dr Pepper recently announced significant changes to its executive leadership team, including the appointment of Justin Whitmore to oversee the company’s energy drinks business, which includes Ghost and a stake in…