Töst, a brand dedicated to providing consumers with sophisticated and elevated booze-free cocktails, was founded by CEO Brooks Addington in 2017. Addington recognized a gap in the market for nonalcoholic options that could offer the same level of inclusiveness and…
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Key Points: Coca-Cola is relaunching its iconic “Share a Coke” campaign with a focus on engaging Gen Z consumers through shareability, customization, and digital experiences. The campaign, created by WPP Open X, includes personalized Coke bottles and cans, a QR…
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According to the National Restaurant Association (NRA), foodservice operations are expected to generate $1.5 trillion in sales in 2025. This record-breaking sales forecast is based on the NRA’s State of the Restaurant Industry report, which analyzes restaurant operator and consumer…
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The beginning of January marks the start of various “New Year, New You” campaigns, with fitness chains, dating apps, health food products, and more jumping on the bandwagon. For years, beverage marketers have capitalized on Dry January, a challenge that…
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Welcome to Ingredients in Focus, Food Dive’s quick look at exciting developments in the ingredients sector. The protein ingredients market is projected to reach nearly $86 billion by 2028, a 41% increase from last year, according to a report from…