Coca-Cola and Pepsi have long been staples in many restaurant beverage programs, often associated with fast food. However, with the rise of social media and increased consumer demand for premium drinks, major soda companies are rethinking their beverage lineups. One…
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Pepsi
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The co-founder of Olipop, Ben Goodwin, established the brand in 2018 with a mission to revolutionize the $97 billion soda industry by offering a healthier alternative. As beverage giants like Coca-Cola and PepsiCo expand their presence in the better-for-you category,…
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Pepsi Launches Summer Marketing Campaign to Rival Coke’s “Share a Coke” Campaign As revealed by Marketing Dive, Pepsi is gearing up for a summer marketing initiative inspired by the popular “Share a Coke” campaign by its chief competitor, Coca-Cola. However,…
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In the recent “Obey Your Thirst” ads by Coca-Cola’s Sprite brand, NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson were seen enjoying the popular soft drink. This successful marketing campaign has pushed Sprite ahead of Pepsi to become the…
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Pepsi’s Nostalgic New Flavor: Wild Cherry & Cream Pepsi has recently introduced its latest permanent flavor, Pepsi Wild Cherry & Cream, which combines the classic tastes of ripe wild cherry and creamy vanilla. Described as having a “sweet, fruity effervescence…
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Kraft Heinz Names Todd Kaplan as CMO for North America Business Kraft Heinz has announced the appointment of Todd Kaplan as the Chief Marketing Officer for its North America business, starting on August 5. Kaplan will lead the marketing efforts…