As Café Bustelo sales continued to rise, J.M. Smucker executives recognized the need to adapt to changing consumer preferences. With the growing popularity of on-the-go iced coffee options, especially among millennials and Gen Z, Café Bustelo couldn’t afford to stay…
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Amid rising inflation and financial pressures on U.S. households, PepsiCo has announced plans to reduce prices on select snacks to cater to value-conscious consumers. The food and beverage giant, known for brands like Fritos, Doritos, and Pepsi, highlighted the shift…