The Ferrero Group, best known in the U.S. for Nutella and golden-wrapped Ferrero Rochers, is expanding its American presence through a series of acquisitions and innovative changes to its core brands. The goal is to better compete with packaged sweets…
Tag:
Nutella
-
-
Dive Brief: Ferrero, known for its iconic brands like Nutella, Ferrero Rocher, and Tic Tacs, has been expanding its portfolio through strategic acquisitions to connect with consumers across different eating occasions. Dive Insight: In 2018, Ferrero acquired Nestlé’s U.S. chocolate…
-
Ferrero, the maker of the iconic Nutella spread, is introducing a new version that includes peanuts for the first time in its 61-year history. The new Nutella Peanut spread combines the smoothness of the classic cocoa hazelnut spread with the…