nonalcoholic

A New Nonalcoholic Beer Brand Takes Inspiration from a Superhero A new player in the nonalcoholic beer market is making waves by incorporating a comic book superhero into its branding strategy. However, the real secret to its success may lie…

Pepsi’s Nostalgic New Flavor: Wild Cherry & Cream Pepsi has recently introduced its latest permanent flavor, Pepsi Wild Cherry & Cream, which combines the classic tastes of ripe wild cherry and creamy vanilla. Described as having a “sweet, fruity effervescence…

The beginning of January marks the start of various “New Year, New You” campaigns, with fitness chains, dating apps, health food products, and more jumping on the bandwagon. For years, beverage marketers have capitalized on Dry January, a challenge that…

Welcome to the latest edition of The Weekly Sip, where we explore the ever-evolving world of beverages. From new product launches to industry trends, we’ve got you covered with all the juicy details. Heinekin Embraces Non-Alcoholic Future Heineken, a renowned…

Diageo Doubles Investment in Guinness 0.0 Dive Brief: Diageo has announced plans to double its investment in Guinness 0.0, the popular alcohol-free alternative brew. The Irish brewer is investing an additional 30 million euros ($32.5 million) into producing the nonalcoholic…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…

French Bloom, a luxury nonalcoholic sparkling wine maker, recently received a significant minority investment from Moët Hennessy. The financial details of the deal were not disclosed. Launched in 2021, French Bloom is now available in more than 30 countries. Crafted…

Summary: Athletic Brewing recently closed a $50 million equity financing round led by General Atlantic and other investors, bringing its valuation to around $800 million, as reported by The Wall Street Journal. The nonalcoholic beer company plans to utilize the…

Non-Alcoholic Beer Gaining Traction in the Market The CEO of Athletic Brewing, Bill Shufelt, highlighted the success of large beer companies in expanding their core offerings into the non-alcoholic space. This shift has provided a significant boost to the fast-growing…

Dive Brief: Tilray Brands introduced Runner’s High Brewing Company, a new nonalcoholic beer brand targeting active consumers seeking a healthier beer alternative. The brand will first launch in Atlanta, with plans for further market expansion later in the year. The…