Leftovers is our take on some of the product ideas making waves in the market. From intriguing concepts to amazing innovations, we bring you a glimpse of the latest trends. Here are a few leftovers from our inbox that caught…
nonalcoholic
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Athletic Brewing Company Launches “Athletic January” Campaign for Dry January Athletic Brewing Company, known as the largest dedicated nonalcoholic brewer in America, is once again introducing its “Athletic January” campaign in celebration of Dry January. The campaign aims to promote…
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With the rise of the nonalcoholic beer category, hop water has carved out its own niche. Often referred to as the “LaCroix of beer,” hop water is a sparkling water infused with hops, offering a unique flavor profile without the…
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Celebrities Embrace Non-Alcoholic Beer Brands It’s not uncommon for celebrities to endorse alcohol brands, but now they are also venturing into the world of non-alcoholic beverages. Hollywood stars like actor Charlie Sheen and comedian John Mulaney have recently announced their…
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With the rise of alcohol-free spirits in recent years, the market has witnessed a significant improvement in quality and variety. Gone are the days when non-alcoholic spirits needed extra ingredients to mask their unpalatable taste. Today, products like dealcoholized distillates…
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Dutch Bros Coffee offers an extensive menu of delicious beverages, including flavored and protein-infused coffees, chai lattes, lemonades, iced teas, energy drinks, smoothies, sparkling sodas, and more. The chain is known for its “secret menu” with 70 different flavor combinations,…
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Food News
The Weekly Sip: Red Hot Chili Peppers singer enters coffee | Aperol owner Campari debuts nonalcoholic spritz
The Beverage Buzz is our weekly column covering the latest developments in the ever-evolving world of drinks. From exciting product launches to major investments and controversial topics, this column is your go-to source for staying informed on the beverage industry.…
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Consumers are shifting towards alcohol-free beer, providing an opportunity for growth in the industry, according to Justin Kissinger, CEO of the World Brewing Alliance. Kissinger stated that beer manufacturers are embracing the nonalcoholic trend to expand their consumer base and…
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Exciting News: Constellation Brands’ venture capital arm has recently acquired a minority stake in Hiyo, a nonalcoholic “social tonic” that includes a mix of functional ingredients such as adaptogens, nootropics, and botanicals. John Utter, Constellation’s senior vice president of new…
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Major beer companies are shifting their focus towards premium craft beers and non-alcoholic options to adapt to changing consumer preferences and rising inflation rates. In their recent earnings calls, Molson Coors and Heineken both revealed their plans to emphasize premium…