With natural coloring sources now being used in approximately 50% of new beverages in the U.S., the trend towards natural colorants over synthetic ones is unmistakable. This shift has been largely driven by recent regulatory changes, including the ban on…
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A Majority of Shoppers Prefer Natural and Organic Products, But Many are Confused About What They Mean A majority of shoppers believe it is important for their groceries and household goods to be natural or organic, but a substantial share…