Key Points: Monster Beverage anticipates a slight impact from tariffs due to high duties on imported aluminum for cans. The Midwest premium for aluminum has increased, raising costs for the company. CEO Hilton Schlosberg stated that the company will implement…
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Monster
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Key Takeaways: Monster Beverage Corporation is preparing to introduce a new line of energy drinks tailored specifically for women, following the success of similar products from competitors like Celsius. Flrt is scheduled to debut in select channels in the first…
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Reviving Thrifty Ice Cream: Monster Executives Set to Transform a Classic Brand A holding company linked to Monster Beverage executives is gearing up to breathe new life into the iconic Thrifty Ice Cream brand. With a focus on preserving the…
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A holding company linked to top executives at Monster Beverage recently acquired the iconic Thrifty Ice Cream brand along with a healthcare business for $19.2 million. The purchasing entity, known as Hilrod Holdings, is owned by Hilton Schlosberg, CEO of…
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Food News
The Weekly Sip: Monster shuts down craft beer plant amid alcohol woes | Jamba Juice gets into powdered hydration
The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…