Despite the decline in popularity of direct-to-consumer (DTC) marketing, especially during the peak of the pandemic, it still holds value for CPG marketers when incorporated into an omnichannel strategy. Mondelēz, known for its flagship cookie Oreo, recognizes the importance of…
Tag:
Mondelēzs
-
-
Exciting News from Mondelēz International’s SnackFutures Ventures In a strategic move, SnackFutures Ventures, the corporate venture capital arm of Mondelēz International, has acquired a minority stake in Urban Legend, a rapidly growing fresh doughnut and pastry business based in the…