With the rise in consumer demand for healthier snacking options, Mondelēz International is looking to capitalize on the success of its refrigerated protein bars brand, Perfect Snacks. The brand, which was acquired in 2019, has quickly become a standout in…
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Mondelēzs
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When Mondelēz International launched SnackFutures in 2018, it marked a significant step in the company’s journey to solidify its position as a leader in the snacking industry. Over the years, SnackFutures has shifted its focus from investing in new brands…
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New Highlights: Mondelēz International’s BelVita is introducing energy snack bites to cater to busy consumers looking for a mid-morning snack option. The BelVita Energy Snack Bites, available in flavors like Banana Dark Chocolate and Blueberry Sunflower Seed, are crafted with…
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Despite the decline in popularity of direct-to-consumer (DTC) marketing, especially during the peak of the pandemic, it still holds value for CPG marketers when incorporated into an omnichannel strategy. Mondelēz, known for its flagship cookie Oreo, recognizes the importance of…
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Exciting News from Mondelēz International’s SnackFutures Ventures In a strategic move, SnackFutures Ventures, the corporate venture capital arm of Mondelēz International, has acquired a minority stake in Urban Legend, a rapidly growing fresh doughnut and pastry business based in the…