marketing

To leverage the power of social media in marketing, CPG brands are shifting towards a social-first approach. With the rise of platforms like TikTok and the influence of Gen Z consumers, companies are reallocating their ad budgets and acquiring social-savvy…

Key Highlights: Starry, a lemon-lime soda brand owned by PepsiCo, is offering its product for free when temperatures reach 100 degrees this summer to position itself as a refreshing choice for consumers. The campaign, known as “100 Degrees, 100% Off,”…

Coca-Cola’s Resilient Growth Strategies Coca-Cola’s second-quarter earnings report revealed a 5% organic revenue growth despite a 1% decline in global unit case volume. The company remains optimistic about delivering a 5% to 6% organic revenue growth for the year. Marketing…

PepsiCo has officially entered the prebiotic soda market with the completion of its $1.95 billion acquisition of Poppi, a brand that has contributed to the growth of the functional beverage category. The functional beverage market is projected to reach $62…

BodyArmor is unveiling a fresh new look this month, along with its largest national campaign to date, according to details shared with Marketing Dive. The goal is to differentiate the Coca-Cola-owned sports drink from an increasingly crowded market since its…

Welch’s marketing strategy has undergone a transformation in recent years, shifting towards more experiential activations rather than traditional TV advertising. The brand, once known for its commercials featuring young children, has embraced initiatives like a rosé truck and a pop-up…

Dogfish Head Introduces New 30 Minute Light IPA to Kick Off the New Year Dogfish Head, the renowned Delaware-based brewery, is starting the New Year on a hoppy note with the launch of their latest addition to the continually hopped…

The Super Bowl is not just a football game; it’s a major event for food retailers as customers stock up on snacks, drinks, and party supplies. This year, retailers have the opportunity to capitalize on the $17B+ food shopping event…

The beginning of January marks the start of various “New Year, New You” campaigns, with fitness chains, dating apps, health food products, and more jumping on the bandwagon. For years, beverage marketers have capitalized on Dry January, a challenge that…

Keurig Dr Pepper Welcomes Drew Panayiotou as CMO of U.S. Refreshment Beverages Keurig Dr Pepper has announced the appointment of Drew Panayiotou as the Chief Marketing Officer of U.S. refreshment beverages, effective immediately. Panayiotou will be overseeing the marketing strategies…