marketing

Mondelēz International to Review Creative Agencies in the U.S. Mondelēz International is set to evaluate its creative agencies in the U.S., as confirmed by a spokesperson for the packaged foods company. This decision follows the appointment of Travis Freeman, previously…

Mondelēz International, the company behind Oreo cookies, Chips Ahoy!, Ritz, and Perfect Bar, has developed a cutting-edge generative artificial intelligence tool called AIDA (AI + Data). This innovative tool, created at a cost of over $40 million, empowers Mondelēz to…

New Insights: General Mills has reported fiscal 2026 first quarter results that met expectations, with a 1% decrease in organic volume and a 3% decrease in organic net sales, according to a press release. While the results for the period…

To leverage the power of social media in marketing, CPG brands are shifting towards a social-first approach. With the rise of platforms like TikTok and the influence of Gen Z consumers, companies are reallocating their ad budgets and acquiring social-savvy…

Key Highlights: Starry, a lemon-lime soda brand owned by PepsiCo, is offering its product for free when temperatures reach 100 degrees this summer to position itself as a refreshing choice for consumers. The campaign, known as “100 Degrees, 100% Off,”…

Coca-Cola’s Resilient Growth Strategies Coca-Cola’s second-quarter earnings report revealed a 5% organic revenue growth despite a 1% decline in global unit case volume. The company remains optimistic about delivering a 5% to 6% organic revenue growth for the year. Marketing…

PepsiCo has officially entered the prebiotic soda market with the completion of its $1.95 billion acquisition of Poppi, a brand that has contributed to the growth of the functional beverage category. The functional beverage market is projected to reach $62…

BodyArmor is unveiling a fresh new look this month, along with its largest national campaign to date, according to details shared with Marketing Dive. The goal is to differentiate the Coca-Cola-owned sports drink from an increasingly crowded market since its…

Welch’s marketing strategy has undergone a transformation in recent years, shifting towards more experiential activations rather than traditional TV advertising. The brand, once known for its commercials featuring young children, has embraced initiatives like a rosé truck and a pop-up…

Dogfish Head Introduces New 30 Minute Light IPA to Kick Off the New Year Dogfish Head, the renowned Delaware-based brewery, is starting the New Year on a hoppy note with the launch of their latest addition to the continually hopped…