market

Leftovers is our roundup of product ideas making waves in the market. From intriguing to amazing, we can’t cover them all, so here are some highlights from our inbox. McCormick selects Black Currant as the Flavor of 2026 Herbal flavors…

US Lawmakers Close Legal Loophole Allowing THC Products from Hemp Lawmakers in the United States have taken action to close a legal loophole that previously allowed food and beverage companies to offer THC products derived from hemp. This move is…

Powerade Introduces Power Water, Its First Product Innovation in Over Five Years Powerade is making a splash in the enhanced water market with the launch of its latest product innovation. Powerade Power Water, a flavored water packed with 50% more…

Michelle Obama’s Plezi Nutrition is finding success in the world of healthier beverages by focusing on quality over quantity. Founded by the former first lady in 2023, Plezi set out to create nutritious drinks for children with reduced sugar content…

The Impact of Tariffs on the Global Spice Market President Donald Trump’s tariff policy is sending shockwaves through the global spice market, with tariffs as high as 50% set to take effect on Aug. 1 for countries without bilateral trade…

Canadian Cannabis Giant Expands into U.S. Market with Hemp-Based Drinks Tilray Brands, Canada’s largest cannabis producer, is making a bold move into the hazy U.S. market with an expansion of hemp-based drinks. The company has strategically expanded its presence in…

Oobli, a startup offering sugar alternatives, has announced a partnership with Ingredion, a major player in the ingredients industry. This collaboration aims to ramp up production of Oobli’s sweet proteins, following the company’s regulatory approval last year. The biotech firm…

Dive Brief: Coca-Cola is venturing into the prebiotic soda market with the introduction of Simply Pop. The beverage will be available in retail stores in certain regions and online nationwide through Amazon Fresh later this month. Simply Pop will come…

The following is an op-ed written by Jeremy Allen, Chief Commercial Officer at Circana. We are living in a transformative time for the food and beverage industry, where sustainable growth depends on a deep understanding of consumer behavior. Today’s shoppers…

During the holiday season, the U.S. market plays a significant role for Campari, accounting for 28% of its revenue. This year, the alcohol marketer is implementing a diverse holiday marketing strategy that includes its signature product Campari, Skyy Vodka, Wild…