Last year, Kellanova faced challenges with Special K in the U.K. as the cereal’s volumes declined and market penetration stagnated. Despite high awareness for the 70-year-old brand, consideration rates began to resemble those of private label brands as the premium…
Tag:
lifting
-
-
Non-Alcoholic Beer Gaining Traction in the Market The CEO of Athletic Brewing, Bill Shufelt, highlighted the success of large beer companies in expanding their core offerings into the non-alcoholic space. This shift has provided a significant boost to the fast-growing…