legacy

To leverage the power of social media in marketing, CPG brands are shifting towards a social-first approach. With the rise of platforms like TikTok and the influence of Gen Z consumers, companies are reallocating their ad budgets and acquiring social-savvy…

Upon assuming the role of CEO at Bakery on Main, James Shutts recognized the company’s potential for growth and efficiency improvements. The Connecticut-based granola company, rebranded as Uncle Crumbles, underwent a transformation under Shutts’ leadership. By focusing on core products,…