Kraft Mac & Cheese is jumping on the trend of high demand for fiber and protein among consumers. The iconic Kraft Heinz brand has introduced PowerMac, featuring 17 grams of protein and 6 grams of fiber. The development of PowerMac’s…
launch
-
-
Beyond Meat Launches New Line of Protein Drinks Beyond Meat is expanding its protein beverage line with four new flavors as the plant-based meat company looks to tap into a more lucrative market. The new flavors, including cherry berry, strawberry…
-
Dive Brief: PepsiCo Foods has introduced a new line of products in collaboration with popular creators Madison Beer, iShowSpeed, and Dude Perfect, as reported by Marketing Dive. Named Flavor Swap, the products combine different flavors from PepsiCo’s portfolio and are…
-
McIlhenny Company, the maker of Tabasco, is taking legal action against Stoli Vodka, alleging that the new spicy vodka from the alcohol company has packaging similar to the iconic hot sauce brand. This lawsuit comes as Tabasco introduces a similar…
-
PepsiCo’s Strategy to Offer Healthier Versions of Popular Brands PepsiCo is making significant changes to some of its popular brands to cater to the growing demand for healthier options. The company plans to introduce versions of Cheetos and other well-known…
-
Exciting News: Wonder Bread Expands into Snack Cakes Wonder, famous for its sliced bread, is making a historic move by introducing its first major brand extension in over a century. The iconic brand is venturing into the world of snack…
-
A New Nonalcoholic Beer Brand Takes Inspiration from a Superhero A new player in the nonalcoholic beer market is making waves by incorporating a comic book superhero into its branding strategy. However, the real secret to its success may lie…
-
Dive Brief: Coca-Cola is set to launch a new Orange Cream flavor that combines the classic cola taste with hints of orange and creamy vanilla. This new offering was created in response to consumer demand for a nostalgic orange cream…
-
Exciting Collaboration Announcement: Big news in the beverage industry as Anheuser-Busch teams up with 1st Phorm to introduce a new line of energy drinks and related beverages. This partnership will also involve the renowned sports and entertainment figure, Dana White.…