Keurig

Keurig has launched a new brand platform called “Great Coffee Without the Grind,” aiming to offer a fresh creative and strategic direction for the brand. The campaign features 15- and 30-second commercials that will be shown on various streaming platforms…

Key Points: Keurig Dr Pepper has named Anthony DiSilvestro, a former Mattel executive, as its new CFO amid preparations to finalize the JDE Peet’s acquisition and split into two separate beverage companies. DiSilvestro’s extensive M&A experience will be instrumental in…

Key Points: Keurig Dr Pepper anticipates approximately $200 million in supply chain savings for its coffee business over the next three years following the acquisition of JDE Peet’s. The company plans to spin off its coffee unit into a separate…

Keurig Dr Pepper has secured $7 billion in funding from private-equity firms to support its $18 billion acquisition of JDE Peet’s. This investment comes as the company addresses concerns from investors regarding its planned separation into two independent entities post-acquisition.…

Dive Brief: After seven years of operating as a single entity, Keurig Dr Pepper is now undergoing a split. Dive Insight: The initial merger aimed to combine traditional sodas, coffee beverages, and healthier drink options under one roof. The company…

Keurig Dr Pepper Offers Limited-Time Discounted Subscription Model for K-Cup Pods Keurig Dr Pepper has introduced a special discounted subscription model for its Keurig K-Cup pods in an effort to boost sales during a challenging time for the coffee industry.…

Key Takeaways: Keurig Dr Pepper’s strategic investment in Ghost energy drinks, worth over $1 billion, is proving to be successful as it drives sales growth and offsets challenges in traditional beverage segments like soda and coffee. Net sales of refreshment…

Exciting Changes in Keurig Dr Pepper’s Executive Team Keurig Dr Pepper recently announced significant changes to its executive leadership team, including the appointment of Justin Whitmore to oversee the company’s energy drinks business, which includes Ghost and a stake in…

Keurig Dr Pepper Welcomes Drew Panayiotou as CMO of U.S. Refreshment Beverages Keurig Dr Pepper has announced the appointment of Drew Panayiotou as the Chief Marketing Officer of U.S. refreshment beverages, effective immediately. Panayiotou will be overseeing the marketing strategies…

Keurig Dr Pepper Acquires Energy Drink Maker Ghost for Over $1 Billion Keurig Dr Pepper has announced its acquisition of energy drink maker Ghost for more than $1 billion. The beverage giant will initially spend $990 million to acquire a…