Kellanova has partnered with the U.S. Soccer Federation (USSF) to become the Official Snack of U.S. Soccer, as revealed in details shared with Marketing Dive. This marks Kellanova North America’s inaugural sports partnership encompassing its entire snack portfolio, including Pringles,…
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Last year, Kellanova faced challenges with Special K in the U.K. as the cereal’s volumes declined and market penetration stagnated. Despite high awareness for the 70-year-old brand, consideration rates began to resemble those of private label brands as the premium…