introduces

Introducing Plezi Hydration: Michelle Obama’s New Sports Drink Former first lady Michelle Obama’s Plezi Nutrition has just launched Plezi Hydration, a sports drink positioned as a healthier alternative to other products on the market. With half the sugar and sodium…

Exciting news for Harry Potter fans and cookie lovers alike! The Keebler Co., a subsidiary of Ferrero North America, has joined forces with Warner Bros. Discovery Global Consumer Products to introduce Harry Potter Butterbeer fudge stripes cookies. These limited-edition cookies…

Leftovers is our take on some of the product ideas making waves in the market. Some are intriguing, some are downright amazing, and some are just too wild to believe. With the constant influx of pitches, we can’t cover everything,…

Chobani introduces innovative shelf-stable dairy milk product to support disaster relief efforts Chobani is set to launch its groundbreaking shelf-stable low-fat dairy milk product, Chobani Super Milk, designed to provide essential nutrition to individuals affected by natural disasters or food…