To cater to the growing demand for protein in consumers’ diets, Cargill’s latest annual Protein Profile report dives deep into the trends, behaviors, and cultural shifts driving the need for more protein in 2025 and beyond. The report uncovers valuable…
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insights
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The following is an op-ed written by Jeremy Allen, Chief Commercial Officer at Circana. We are living in a transformative time for the food and beverage industry, where sustainable growth depends on a deep understanding of consumer behavior. Today’s shoppers…