Heinz

NEW YORK — Staying connected with consumers and maintaining brand relevance requires constant effort. Todd Kaplan, the CMO at Kraft Heinz, is responsible for managing 70 brands. Speaking at Advertising Week New York, Kaplan discussed the challenges marketers face in…

Summary: Kraft Heinz is testing an AI tool called The Cookbook to assist employees in accessing information about the company’s ketchup production process efficiently. The tool, developed in collaboration with Microsoft using Azure OpenAI, provides workers with access to 150…

Dive Brief: Kraft Heinz is set to divide into two separate entities, undoing much of the $46 billion merger that united one of the world’s largest food companies a decade ago. The first company will focus on sauces, spreads, seasonings,…

Kraft Mac & Cheese introduces Pizza flavor Can’t decide between pizza or macaroni and cheese? Now you can have both. Kraft Heinz has launched a limited-edition Pizza flavor of its iconic mac and cheese, available at retailers nationwide during the…

Kraft Heinz is making waves in the plant-based foods market. The consumer packaged goods giant, along with food tech company NotCo, is introducing a new spicy mayonnaise and a portable cup version of their Kraft NotMac & Cheese. This comes…

Key Takeaways: Kraft Heinz, a major food company, is recalling over 360,000 pounds of Oscar Mayer turkey bacon due to possible listeria contamination. The affected fully cooked turkey bacon products were produced between April 24 and June 11 and were…

Enterprises are refining their approach to identifying the most suitable AI use cases and showcasing the associated business value. At Kraft Heinz, the success of an initiative is assessed through a combination of quantitative and qualitative evaluations, as stated by…

Welcome to our Blog! Here at our blog, we strive to bring you the latest news and insights from the food and beverage industry. Today, we are excited to share with you the recent announcement by Kraft Heinz regarding the…

Kraft Heinz has announced a $3 billion investment in its U.S. manufacturing facilities, marking the largest investment in its plants in decades. Pedro Navio, president of Kraft Heinz’s North America operations, revealed to Reuters that this investment could potentially add…

Kraft Heinz announced on Tuesday that it is currently reviewing potential strategic transactions in an effort to reverse a decline in sales. The company did not disclose any specific details regarding the review process, such as a timeline for decision-making…