Consumers Seek Value, Convenience, and Personalized Experiences Amidst financial pressures, consumers are turning to brands and retailers for value, convenience, and personalized deals and experiences. The latest CPG + Grocery Consumer Report by RRD reveals that a staggering 88% of…
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habits
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When it comes to Halloween treats, brand loyalty remains the top indicator for consumers’ purchasing behaviors, regardless of consumer trends that point to clean, healthier ingredients. A new study from Trax surveyed 12,000 consumers about their candy habits, and it…