The upcoming holiday season will bring a wave of festive ad campaigns from major consumer brands and retailers. Coca-Cola, a brand synonymous with Christmas and the portrayal of Santa Claus, is leading the pack with its long-standing tradition of holiday…
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Editor’s note: This article is based on insights shared during an engaging live virtual event hosted by CIO Dive and CFO Dive on October 30. You can watch the recorded sessions here. Enterprises have been intrigued by the potential of…