Gen

Kendall Jenner’s 818 Tequila recently unveiled a new social media campaign and product launch aimed at capturing Gen Z’s love for “little treat culture” and merging fashion with functionality. This initiative coincides with the brand’s celebration of 818 Day on…

Exciting Product Launches in the Health and Wellness Industry Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream…

The Gaming Industry’s New Secret Weapon: Respawn by Razer Gamers worldwide are constantly seeking ways to enhance their focus and energy levels, whether they’re competing in esports tournaments or unwinding with a casual gaming session. While energy drinks and caffeinated…

Key Points: Coca-Cola has introduced Sprite + Tea, a limited-time offering inspired by a viral TikTok trend. The beverage, available in regular and zero sugar varieties, will be in stores until October. Coca-Cola’s strategy of launching unique flavor combinations aims…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…

Key Points: Coca-Cola is relaunching its iconic “Share a Coke” campaign with a focus on engaging Gen Z consumers through shareability, customization, and digital experiences. The campaign, created by WPP Open X, includes personalized Coke bottles and cans, a QR…

Key Highlights: Post Holdings saw a 2.3% decline in cereal volumes in its recent quarter, reflecting the ongoing challenges in the category.Source. The rise of niche brands offering healthier options has impacted major cereal players like Post, as noted by…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…

Del Monte Foods: Innovating for a Younger Generation Del Monte Foods, a long-standing fruit and vegetable company, has been a household name for 138 years with its iconic cans and fruit cups. However, as Gen Z and millennials shape food…

Gen Z’s Changing Palate: Embracing Chaos Cuisine and Spicy Flavors As the generation born between 1997 and 2012, known as Gen Z, comes of age, food and beverage producers are adapting to their unique and diverse tastes. This shift is…