Extreme

Key Highlights: Starry, a lemon-lime soda brand owned by PepsiCo, is offering its product for free when temperatures reach 100 degrees this summer to position itself as a refreshing choice for consumers. The campaign, known as “100 Degrees, 100% Off,”…

The scorching temperatures across the globe are wreaking havoc on corn growers in important markets, potentially giving a boost to U.S. exporters who are expecting a bumper crop. A recent report from the U.S. Department of Agriculture revealed that global…