Key Points: Coca-Cola is relaunching its iconic “Share a Coke” campaign with a focus on engaging Gen Z consumers through shareability, customization, and digital experiences. The campaign, created by WPP Open X, includes personalized Coke bottles and cans, a QR…
Tag:
experiences
-
-
Food News
The Weekly Sip: Gen Z cocktail choices driven by experiences, Bacardi finds | Seth Rogen trades smoking for THC sparkling water
The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…
-
During the holiday season, the U.S. market plays a significant role for Campari, accounting for 28% of its revenue. This year, the alcohol marketer is implementing a diverse holiday marketing strategy that includes its signature product Campari, Skyy Vodka, Wild…