evolving

Consumers are Driving Innovation in the Food Industry With access to more information than ever before, consumers are reshaping how food manufacturers approach innovation. In a landscape where shopper preferences are rapidly changing and inflation is impacting spending habits, innovation…

Despite the decline in popularity of direct-to-consumer (DTC) marketing, especially during the peak of the pandemic, it still holds value for CPG marketers when incorporated into an omnichannel strategy. Mondelēz, known for its flagship cookie Oreo, recognizes the importance of…