The Super Bowl is not just a football game; it’s a major event for food retailers as customers stock up on snacks, drinks, and party supplies. This year, retailers have the opportunity to capitalize on the $17B+ food shopping event…
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The following is an op-ed written by Jeremy Allen, Chief Commercial Officer at Circana. We are living in a transformative time for the food and beverage industry, where sustainable growth depends on a deep understanding of consumer behavior. Today’s shoppers…