Exciting News: Black Rifle Coffee has teamed up with Keurig Dr Pepper to introduce a new line of ready-to-drink energy beverages. The launch is set for the fourth quarter, with nationwide availability expected in early 2025. The energy drinks will…
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Energy
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Food News
You can’t ‘replicate a Celsius’: How the energy drink maker evolved from an unknown to category giant
When John Fieldly became the CFO of Celsius Holdings in 2012, the company was a newcomer in the competitive energy drink market. With minimal market share and a market capitalization of only $5 million, Celsius faced an uphill battle against…
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Food News
The Weekly Sip: C4 energy drink freezes up with Popsicle flavors | Tito’s goes for gold with cocktails
C4 Energy Drink Partners with Popsicle for Frozen Flavors The popular energy drink C4 is known for its ability to help consumers get moving. Now, the beverage is aiming to get people to chill out with its new Popsicles. C4…
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The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…
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