Energy

New Highlights: Mondelēz International’s BelVita is introducing energy snack bites to cater to busy consumers looking for a mid-morning snack option. The BelVita Energy Snack Bites, available in flavors like Banana Dark Chocolate and Blueberry Sunflower Seed, are crafted with…

Celsius is expanding its presence in the beverage industry by launching a new hydration offering, a strategic move that not only broadens its reach with consumers but also intensifies its competition with industry giants PepsiCo and Coca-Cola. The introduction of…

Exciting Collaboration Announcement: Big news in the beverage industry as Anheuser-Busch teams up with 1st Phorm to introduce a new line of energy drinks and related beverages. This partnership will also involve the renowned sports and entertainment figure, Dana White.…

Exciting Changes in Keurig Dr Pepper’s Executive Team Keurig Dr Pepper recently announced significant changes to its executive leadership team, including the appointment of Justin Whitmore to oversee the company’s energy drinks business, which includes Ghost and a stake in…

Back in the day, before the likes of Monster, Red Bull, and Celsius took over the energy drink scene, there was Jolt. This soda, with its double dose of caffeine compared to other colas, was a staple on shelves in…

Expanding its reach beyond beer, Molson Coors has taken a majority ownership stake in Zoa, the energy brand founded by Dwayne “The Rock” Johnson. The financial details of the transaction were not disclosed. This acquisition grants Molson Coors influence over…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…

The Weekly Sip: V8 Energy and Dirty Water Innovate in the Beverage Sector The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments…

Keurig Dr Pepper Acquires Energy Drink Maker Ghost for Over $1 Billion Keurig Dr Pepper has announced its acquisition of energy drink maker Ghost for more than $1 billion. The beverage giant will initially spend $990 million to acquire a…

Dive Brief: Nutrabolt’s C4 brand is teaming up with Hershey to launch a range of energy drinks and protein powders featuring some of Hershey’s popular brands. Nutrabolt has obtained licensing rights from Hershey for these brands. The collaboration will kick…