Energy

Back in the day, before the likes of Monster, Red Bull, and Celsius took over the energy drink scene, there was Jolt. This soda, with its double dose of caffeine compared to other colas, was a staple on shelves in…

Expanding its reach beyond beer, Molson Coors has taken a majority ownership stake in Zoa, the energy brand founded by Dwayne “The Rock” Johnson. The financial details of the transaction were not disclosed. This acquisition grants Molson Coors influence over…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…

The Weekly Sip: V8 Energy and Dirty Water Innovate in the Beverage Sector The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments…

Keurig Dr Pepper Acquires Energy Drink Maker Ghost for Over $1 Billion Keurig Dr Pepper has announced its acquisition of energy drink maker Ghost for more than $1 billion. The beverage giant will initially spend $990 million to acquire a…

Dive Brief: Nutrabolt’s C4 brand is teaming up with Hershey to launch a range of energy drinks and protein powders featuring some of Hershey’s popular brands. Nutrabolt has obtained licensing rights from Hershey for these brands. The collaboration will kick…

Exciting News: Black Rifle Coffee has teamed up with Keurig Dr Pepper to introduce a new line of ready-to-drink energy beverages. The launch is set for the fourth quarter, with nationwide availability expected in early 2025. The energy drinks will…

When John Fieldly became the CFO of Celsius Holdings in 2012, the company was a newcomer in the competitive energy drink market. With minimal market share and a market capitalization of only $5 million, Celsius faced an uphill battle against…

C4 Energy Drink Partners with Popsicle for Frozen Flavors The popular energy drink C4 is known for its ability to help consumers get moving. Now, the beverage is aiming to get people to chill out with its new Popsicles. C4…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…