A holding company linked to top executives at Monster Beverage recently acquired the iconic Thrifty Ice Cream brand along with a healthcare business for $19.2 million. The purchasing entity, known as Hilrod Holdings, is owned by Hilton Schlosberg, CEO of…
Tag:
Energy
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V8 Energy Drink Launches New Powdered Mixes for Convenient Caffeination Dive Brief: The Campbell’s Company introduces a powdered version of its popular V8 Energy Drink that can be easily mixed with water for on-the-go caffeination. Available in Peach Mango, Strawberry…
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By: DanielleLeave a Comment Posted: 05/15/2025 Our best ball recipe yet – these Pistachio Date Energy Balls are a sweet and salty no-bake treat nobody will be able to resist! Made with only 5 ingredients, you’ll want to keep these…
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Key Takeaways: Keurig Dr Pepper’s strategic investment in Ghost energy drinks, worth over $1 billion, is proving to be successful as it drives sales growth and offsets challenges in traditional beverage segments like soda and coffee. Net sales of refreshment…
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New Developments: Celsius Holdings has announced the acquisition of Alani Nu, a rival in the energy drink market, for a total of $1.8 billion in cash and stock. This marks the largest deal for Celsius since its inception in 2004.…
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New Highlights: Mondelēz International’s BelVita is introducing energy snack bites to cater to busy consumers looking for a mid-morning snack option. The BelVita Energy Snack Bites, available in flavors like Banana Dark Chocolate and Blueberry Sunflower Seed, are crafted with…
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Celsius is expanding its presence in the beverage industry by launching a new hydration offering, a strategic move that not only broadens its reach with consumers but also intensifies its competition with industry giants PepsiCo and Coca-Cola. The introduction of…
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Exciting Collaboration Announcement: Big news in the beverage industry as Anheuser-Busch teams up with 1st Phorm to introduce a new line of energy drinks and related beverages. This partnership will also involve the renowned sports and entertainment figure, Dana White.…
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Exciting Changes in Keurig Dr Pepper’s Executive Team Keurig Dr Pepper recently announced significant changes to its executive leadership team, including the appointment of Justin Whitmore to oversee the company’s energy drinks business, which includes Ghost and a stake in…
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Back in the day, before the likes of Monster, Red Bull, and Celsius took over the energy drink scene, there was Jolt. This soda, with its double dose of caffeine compared to other colas, was a staple on shelves in…
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