Expanding its reach beyond beer, Molson Coors has taken a majority ownership stake in Zoa, the energy brand founded by Dwayne “The Rock” Johnson. The financial details of the transaction were not disclosed. This acquisition grants Molson Coors influence over…
drinks
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AB InBev’s Anheuser-Busch is investing $16 million in expanding its Los Angeles brewery to enhance its production of “beyond beer” beverages like Cutwater and Nütrl vodka seltzer. The company also plans to improve its capacity for 25-ounce cans to meet…
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Exciting News: Jones Soda introduces Pop Jones, a new all-natural prebiotic drink, to the functional beverage market. Available in five delicious flavors – Cucumber Watermelon, Pineapple Ginger, Orange & Cream, Strawberry Passionfruit, and Mixed Berry & Kiwi – each 12-ounce…
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Dive Brief: Nutrabolt’s C4 brand is teaming up with Hershey to launch a range of energy drinks and protein powders featuring some of Hershey’s popular brands. Nutrabolt has obtained licensing rights from Hershey for these brands. The collaboration will kick…
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Exciting News: Black Rifle Coffee has teamed up with Keurig Dr Pepper to introduce a new line of ready-to-drink energy beverages. The launch is set for the fourth quarter, with nationwide availability expected in early 2025. The energy drinks will…
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With the beverage industry undergoing a rapid transformation and traditional category lines blurred, a new player in the market, Mela Watermelon Water, is confident that its product can make a splash. Mela Watermelon Water offers a zero-proof watermelon juice that…
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Food News
The Weekly Sip: Lionel Messi enters hydration drinks game | NFL’s Gronkowski invests in Casa Azul
The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…