Drink

V8 Energy Drink Launches New Powdered Mixes for Convenient Caffeination Dive Brief: The Campbell’s Company introduces a powdered version of its popular V8 Energy Drink that can be easily mixed with water for on-the-go caffeination. Available in Peach Mango, Strawberry…

Introducing Plezi Hydration: Michelle Obama’s New Sports Drink Former first lady Michelle Obama’s Plezi Nutrition has just launched Plezi Hydration, a sports drink positioned as a healthier alternative to other products on the market. With half the sugar and sodium…

New Developments: Celsius Holdings has announced the acquisition of Alani Nu, a rival in the energy drink market, for a total of $1.8 billion in cash and stock. This marks the largest deal for Celsius since its inception in 2004.…

Exciting Collaboration Announcement: Big news in the beverage industry as Anheuser-Busch teams up with 1st Phorm to introduce a new line of energy drinks and related beverages. This partnership will also involve the renowned sports and entertainment figure, Dana White.…

Summary: PepsiCo is facing a lawsuit from the Federal Trade Commission for allegedly providing unfair pricing advantages to a big box retailer, resulting in higher prices for consumers. The FTC claims that PepsiCo’s actions disadvantaged competing retailers by offering key…

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get…

Summary: Nestlé’s Boost brand has introduced a pre-meal drink designed to help consumers control their hunger and feel full. The product can be purchased on Amazon and at select CVS stores. This liquid, to be consumed 10 to 30 minutes…

Back in the day, before the likes of Monster, Red Bull, and Celsius took over the energy drink scene, there was Jolt. This soda, with its double dose of caffeine compared to other colas, was a staple on shelves in…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in…