PepsiCo Accelerates Digital Transformation with AWS Partnership PepsiCo has announced a multiyear agreement with Amazon Web Services (AWS) to drive its enterprise-wide digital transformation. Key initiatives include IT modernization, cloud migration, and the integration of generative AI technologies. The company…
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digital
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Key Points: Aaron Gwinner has been appointed as SVP, chief digital and technology officer at Campbell’s Company. Gwinner brings extensive experience from Reynolds American and The Coca-Cola Company to his new role. Gwinner will report to Dan Poland, Campbell’s EVP…
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Key Points: Coca-Cola is relaunching its iconic “Share a Coke” campaign with a focus on engaging Gen Z consumers through shareability, customization, and digital experiences. The campaign, created by WPP Open X, includes personalized Coke bottles and cans, a QR…
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Dive into the Latest News: Mars has named Marina Bellini as the new president of its Global Business Services organization, with a focus on overseeing enterprise digital technology. Bellini brings over 25 years of experience, previously serving as COO at…