debuts

Aldi Revamps Private Label Portfolio Dive Brief: Aldi is undergoing a major rebranding effort for its private label products, with the introduction of its first-ever namesake brand. Existing store brands will receive new packaging featuring the endorsement “an ALDI Original.”…

Dive Brief: Kroger has unveiled a new protein-focused extension of its popular private label line, Simple Truth. This new line, called Simple Truth Protein, includes over 80 high-protein meals and snacks, making it Kroger’s largest product expansion to date. Ann…

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get…

The Beverage Buzz is our weekly column covering the latest developments in the ever-evolving world of drinks. From exciting product launches to major investments and controversial topics, this column is your go-to source for staying informed on the beverage industry.…

Key Points: T. Hasegawa USA has introduced Plantreact, a new flavoring technology designed to mimic the taste of meat in plant-based protein products. Plantreact uses fermentation and advanced techniques to replicate the flavors of chicken, beef, pork, and dairy. With…

Pabst Brewing Introduces Pabst Light: A New Light Beer Option Dive Brief: Pabst Brewing has launched Pabst Light, a light beer aimed at meeting consumer demand for lower-calorie brews with less alcohol content. Pabst Light contains 96 calories and 4.2%…

Key Points: Anheuser-Busch is introducing Skimmers, a non-carbonated vodka tea available in almost 20 states and Washington, D.C. Skimmers is made with Cutwater vodka, real tea, and natural flavors, coming in Original Tea, Half & Half, Peach Tea, and Lemonade…

Krispy Kreme Teams Up with Hershey’s for Chocolate Doughnuts Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream…

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get…

Dive Brief: The Non-GMO Project recently introduced a new label called Non-UPF Verified, which signifies foods without ultra-processed ingredients. A survey conducted by the organization revealed that 85% of consumers are interested in avoiding ultra-processed foods, citing challenges in making…