deal

The Kraft Heinz Company has teamed up with the NFL in a groundbreaking five-year partnership, marking the CPG marketer as the league’s first global condiment partner. This collaboration includes iconic brands such as Heinz, Kraft, Velveeta, and Philadelphia, all of…

Key Points: J.M. Smucker is appointing two new independent directors to its board as part of an agreement with activist investor Elliott Investment Management. Woo-Sung (Bruce) Chung, the CFO at NRG Energy, and former Snyder’s-Lance CEO David Singer will join…

BodyArmor is once again the official sports drink of the NCAA, starting with the 2026 March Madness tournament and a fresh take on its “Choose Better” campaign. BodyArmor will continue as the sponsor of the NCAA, following its previous sponsorship…

Future Proof Brands, the parent company of BeatBox, is letting go of 158 employees following the announcement of Anheuser-Busch acquiring a majority stake in the popular party punch brand. The layoffs will affect employees at the company’s headquarters in Austin,…

Exciting News: Mission Produce Acquires Calavo Growers Mission Produce has announced its acquisition of rival Calavo Growers, solidifying their positions as two of the largest avocado companies in North America. The deal, valued at $430 million, is set to close…

Key Points: PepsiCo is increasing its ownership stake in Celsius Holdings as part of a $585 million deal to strengthen its presence in the energy drink category. PepsiCo will acquire convertible preferred stock in Celsius, raising its ownership stake to…

McCormick Expands Flavor Leadership in Mexico with $750 Million Investment Key Points: McCormick & Co. acquires majority ownership of joint venture in Mexico with $750 million investment. Company increases stake in McCormick de Mexico to 75% by purchasing additional 25%…

Kellanova has partnered with the U.S. Soccer Federation (USSF) to become the Official Snack of U.S. Soccer, as revealed in details shared with Marketing Dive. This marks Kellanova North America’s inaugural sports partnership encompassing its entire snack portfolio, including Pringles,…

As part of the Olipop “Summer Recharge” initiative, the soda maker is promoting paid time off. Under the program, employees are strongly encouraged to take a week off this summer. “To be clear, it’s not mandatory. There’s no punishment if…

Key Takeaways: Fresh Del Monte is acquiring a majority stake in Avolio, Uganda’s top supplier of bulk crude and edible avocado oil, to expand its specialty ingredients and innovation business. This strategic move allows Fresh Del Monte to produce premium…