data

As we move into another year of change in the global economy, the food supply chain continues to evolve. Trade dynamics, regulatory shifts, and advancements in logistics are reshaping the landscape of global food movement, emphasizing the importance of data…

The following is an op-ed written by Jeremy Allen, Chief Commercial Officer at Circana. We are living in a transformative time for the food and beverage industry, where sustainable growth depends on a deep understanding of consumer behavior. Today’s shoppers…

Despite the decline in popularity of direct-to-consumer (DTC) marketing, especially during the peak of the pandemic, it still holds value for CPG marketers when incorporated into an omnichannel strategy. Mondelēz, known for its flagship cookie Oreo, recognizes the importance of…