data

The following is an op-ed written by Jeremy Allen, Chief Commercial Officer at Circana. We are living in a transformative time for the food and beverage industry, where sustainable growth depends on a deep understanding of consumer behavior. Today’s shoppers…

Despite the decline in popularity of direct-to-consumer (DTC) marketing, especially during the peak of the pandemic, it still holds value for CPG marketers when incorporated into an omnichannel strategy. Mondelēz, known for its flagship cookie Oreo, recognizes the importance of…