Mondelēz International to Review Creative Agencies in the U.S. Mondelēz International is set to evaluate its creative agencies in the U.S., as confirmed by a spokesperson for the packaged foods company. This decision follows the appointment of Travis Freeman, previously…
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creative
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Kellanova, in collaboration with data firm Vidmob and MMA Global, has discovered that utilizing artificial intelligence to drive predictive impact scoring can help connect campaign creative to business outcomes more efficiently. This technology analyzes past performance data to identify specific…
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Dive Brief: Celsius Holdings appointed new chief brand officer and chief creative officer roles in a strategic move to drive growth. Kyle Watson, previously the company’s chief marketing officer, will now lead brand equity, marketing, and consumer loyalty efforts. JoBeth…
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NEW YORK — Although Advertising Week New York is seeing more discussion tracks focused on performance marketing and commerce media, attention-grabbing brand-building ideas still hold the spotlight. PepsiCo Foods is set to showcase a case study at the annual confab…