Dive Brief: General Mills has unveiled a new social-first sketch comedy series aimed at promoting various brands within its packaged foods portfolio. The series, titled “The Snacktime Sketch Show,” consists of four episodes, each targeting a different comedic theme. The…
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NEW YORK — Although Advertising Week New York is seeing more discussion tracks focused on performance marketing and commerce media, attention-grabbing brand-building ideas still hold the spotlight. PepsiCo Foods is set to showcase a case study at the annual confab…