Exciting News from Coca-Cola: Appointment of Chief Digital Officer Coca-Cola Company has recently announced the appointment of Sedef Salingan Sahin as the Chief Digital Officer, a newly created role within the organization. This strategic move is part of a series…
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Coke
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Coca-Cola and Pepsi have long been staples in many restaurant beverage programs, often associated with fast food. However, with the rise of social media and increased consumer demand for premium drinks, major soda companies are rethinking their beverage lineups. One…
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The co-founder of Olipop, Ben Goodwin, established the brand in 2018 with a mission to revolutionize the $97 billion soda industry by offering a healthier alternative. As beverage giants like Coca-Cola and PepsiCo expand their presence in the better-for-you category,…
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Pepsi Launches Summer Marketing Campaign to Rival Coke’s “Share a Coke” Campaign As revealed by Marketing Dive, Pepsi is gearing up for a summer marketing initiative inspired by the popular “Share a Coke” campaign by its chief competitor, Coca-Cola. However,…
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Key Points: Coca-Cola is relaunching its iconic “Share a Coke” campaign with a focus on engaging Gen Z consumers through shareability, customization, and digital experiences. The campaign, created by WPP Open X, includes personalized Coke bottles and cans, a QR…