NEW YORK — Staying connected with consumers and maintaining brand relevance requires constant effort. Todd Kaplan, the CMO at Kraft Heinz, is responsible for managing 70 brands. Speaking at Advertising Week New York, Kaplan discussed the challenges marketers face in…
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CMO
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PepsiCo Appoints Mark Kirkham as CMO of U.S. Beverages PepsiCo has announced the appointment of Mark Kirkham as the Chief Marketing Officer of U.S. beverages, effective April 7. Kirkham, who brings over 14 years of experience at the company, will…
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Keurig Dr Pepper Welcomes Drew Panayiotou as CMO of U.S. Refreshment Beverages Keurig Dr Pepper has announced the appointment of Drew Panayiotou as the Chief Marketing Officer of U.S. refreshment beverages, effective immediately. Panayiotou will be overseeing the marketing strategies…
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Kraft Heinz Names Todd Kaplan as CMO for North America Business Kraft Heinz has announced the appointment of Todd Kaplan as the Chief Marketing Officer for its North America business, starting on August 5. Kaplan will lead the marketing efforts…