Clean

Last year, Kellanova faced challenges with Special K in the U.K. as the cereal’s volumes declined and market penetration stagnated. Despite high awareness for the 70-year-old brand, consideration rates began to resemble those of private label brands as the premium…

The concept of deriving wellness and beauty benefits from consuming specific foods is not a novel idea. It is often said that we are what we eat. However, the focus on clean eating and clean beauty has now taken center…